Seminars / Workshops
31. IMPROVING MEDIA RELATIONS

Anyone who has to work with the media, whether it's a print reporter, radio announcer or television interviewer, will want to know the best methods to ensure clear, concise, correct communication. Skills, such as having your own agenda ready, body language use in front of a camera and methods of answering difficult questions, will be covered in this well-researched seminar.

This six hour seminar/workshop includes lots of interaction and role playing to practice the new skills, strategies and techniques. We will simulate interview situations with each type of media person.

INCLUDED IN THIS DYNAMIC SEMINAR/WORKSHOP:

• Review all elements of public relations opportunities
  
• Strategies for relationship building with the media
  
• Designing effective Media Releases - turning warm, fuzzy news into a media interest story
  
• Preparation strategies for all media interviews
  
• Presentation skills for effective public events, such as Media Conferences
  
• Mental skills to use during the interview
  
• When and how to be accessible to the media
  
• Preparing your own personal agenda
  
• Rules of journalism
  
• Body language skills to use in picture shoots or television interviews
  
• Important verbal communication considerations
  
• Ways to control the level of your voice projection
  
• How to communicate your message with impact and power
  
• Examples of difficult questions that may be asked of you
  
• Strategies to handle the rude or difficult interviewer
  
• When to be fully accessible to the media
  

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